Is Trust Still Important and Does Upholding Commitments Matter in this Fast-Paced Digital World?


The world of digital disruption, ubiquitous communication, and generational shifts in the workforce is changing everything. People are moving faster; they are always “on” and bombarded by inputs from social/digital media. Our customers tell us that the negative effects of these great communication technologies are constant feelings of pressure and stress with shifting priorities. They often do not have enough time in the day to accomplish high priority items. The result: work longer hours to catch up or leave feeling crushed by the pressures of work. They have too much to do and feel frustrated. If you are not among this group, congratulations.

What does all of this have to do with trust? Since the dawn of mankind we have based relationships, business transactions, and how we react to others on trust and belief in people. Building trust takes time and is the outcome of dependability, following through, and honoring commitments. The bad news is that you can tarnish the trust you build up with one false start, i.e., committing to do something and not following through or delivering on time; therefore, disappointing people or letting them down personally or professionally.

We believe that trust is still a key part of building strong relationships and is established by honoring commitments that you said you would make.  By the way, we define a commitment as “doing what you said you would do, long after the feeling that inspired you to say ‘yes’ is gone,” or, “letting the person know you cannot honor your commitment prior to the due date, giving them time to adjust.”

Having said this, it is easier today than ever before to unknowingly break your commitments. We are all moving fast, with our priorities, appointments, and to-do lists shifting on a dime. However, as we shift, do we always take the time to think about the implications for others on our adjusted schedule?

  • Who will get left “holding the bag” when we fail to deliver?
  • Who will waste their time waiting for the appointment that we did not keep?
  • Who will have to work hard to reschedule and chase you down to reconfirm the commitment you made, or get you to do what you said you would do?

Maybe at this point you are thinking, so what, doesn’t everyone have to deal with this today? Maybe, but what if you could differentiate yourself and be a trustworthy person, always?

At CI² we believe that as we navigate this new world of “Digital Disruption,” the Human Skills for 21st Century Leadership will be critical. We encourage people to “slow down” to “speed up” by prioritizing around their critical WHYs. We also think that we should be even more careful today when making commitments to others. Probabilities are high that things will change and our “good intentions” will fall by the way side, causing a lack of trust and impaired relationships that we may not be aware of. Knowing our Top 3 Priorities and WHY for each one is fundamental. Learning how to integrate and leverage our conscious and more powerful subconscious brains can be game changing. Building a story about how the outcome looks will help your subconscious brain be on the “look out” for commitments that make sense, ones that you will most likely keep. This increased mindfulness will assist you in only committing to things that fit and can be done, creating trust and great relationships.

Email us at tatn@cisquared.net to discuss how our new innovative Leadership Communication Training can inspire your teams to reach their full potential.

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