The Art of The Nudge Sales Workshop is based upon ground breaking research that helps you tap into the potential of your most powerful subconscious brain.  By applying it to your top 3 accounts or deals, you will begin to change the conversation with your customers, inspiring them to action. 

Selling has shifted dramatically in this fast-paced digital world. Customers are feeling over-informed, harried, stressed, yet possibly, confused. Sales people today must skillfully engage their customers with disruptive ideas, making them aware of their own shifting and perhaps unspoken needs.  Our dialogue continues.

Sales teams will begin their journey of real behavioral change by learning The Art of the Nudge communication framework, including Story Gathering/Building/Telling; understanding customer personalities to better adapt; and creating “Nudges” to inspire action. You will learn to build meaningful and compelling Stories to inspire customers to see a new way to succeed; opting in and wanting to buy. Your arsenal of stories will become a hidden weapon to transform the sales conversation.

Current surveys show 90% of sales training is lost immediately. Sales teams can no longer afford time out of the field for the same old training “event.” We know this is typical and leaves you frustrated. We aren’t typical.

We believe training is more than just “event,” it is a process for adoption, action, and results. During the workshop, you will work on real deals and leave with practical stories for the sales conversation. Our tailored reinforcement program will ensure learning sticks.

Our business at Total Comfort Solutions is about managing and maintaining building systems for large organizations. Our story is about being more than workers with tasks to do, but being people with a difference to make. Our company is passionate about developing our people, and we are no stranger to investing in training workshops. CI Squared delivered The Art of the Nudge workshop to our team and it was the best training experience we have ever been through. The techniques they taught us about Story Gathering and developing Customer Hero Stories is the perfect complement to turbocharge The Challenger Sale sales model that is the foundation of our sales culture. We embarked on this endeavor to gather and tell better stories to build better relationships with our clients and drive business results.

David Goudelock

General Manager at Total Comfort Solutions


CI Squared delivered a very impactful Executive Session to our leadership team, including the CEO and several senior executives. The team immediately grasped the framework and saw how this method of communicating through story could improve SCRA’s business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology. Chris and John’s background, experience, and delivery style fit well with our very seasoned business developers and technical leaders.

Chris VanMetre

President, SCRA Applied R&D, SCRA


What Participants Will Learn

In recent years, Story has been proven scientifically to inspire and help others opt-in and buy.

We will help you acquire this skill; first, by showing you what creates a compelling story to make the right point for your audience, and then, by explaining the basic storytelling structure and map to build and tell stories.


Single or ½ day programs to shift from presentation to conversation: Story Gathering, Building and Telling; Two-day Full Immersion programs, Kickoff Meetings, Virtual and Keynotes. Workshops to improve communication skills for sales and presales people.