Tailored Training Programs Driving Results

Solving These 6 Crucial Problems

We are the solution in search of your problems in business. One of our secrets is that we know that your people are both the problem and the solution. 

FAILURE TO IDENTIFY & UNDERSTAND CUSTOMERS NEEDS

Do you come out of a discovery meeting or first audience with a client and not know more than before you got there? Perhaps you did not ask the right questions and truly listen.

PEOPLE ARE STUCK ON PRODUCTS, FEATURES, & FUNCTIONS.

“73% Sales reps focus too much on product. Only, 37% Sales reps effectively communicated business value.” (Hank Barnes – Gartner) Does this sound familiar?

MISALIGNMENT WITH SALES & MARKETING

Reality is that 65% of marketing content is not used by sales”. (Sirius Decisions) and that is a problem.

CAN'T GET TO C SUITE DECISION MAKERS?

A new decision-maker enters the fray in the last 5 – 10% of the buying experience. Often times, this person needs to be engaged, educated and sold from scratch” (TOPOWhat are sales people missing?

MISUNDERSTANDING PEOPLE COSTS YOU MISSED OPPORTUNITES

Most people do not understand how others may think, feel and react. Emotional intelligence training teaches you how to turn data into a rich narrative.

TRAINING DOES NOT STICK

Sales teams can no longer afford time out of the field for the same old training events which leaves you frustrated and over budget. Because of our unique lens of psychology and behavioral science we have created a PROGRAM, NOT an event.

HEAR FROM OUR CLIENTS

THE RESULTS

I recently attended one of CiSquared’s leadership seminars.  I am now incorporating the 6 Gathering Questions into my practice and have shifted my initial consult with clients into really getting their full story.  As a result, I am getting better information and creating the connection I need to have with my clients to really serve them more effectively. As an upper cervical chiropractor that specializes in conditions linked to significant neurological disorders, I can also say that John and Christine have utilized important ideas of current neurosciences

Dr. Bill Moss

Keystone Specific Chiropractic Center

1

As an early adopter. I firmly believe in the ideas and process of The Art of the Nudge and have directly experienced how small nudges can drive substantive results. I highly recommend this book and CiSquared to all of my CEO colleagues.

Yaacov Heidingsfield

CEO, TraderTools-The eFXperts

2

The leadership tools and DiSC personality profiles really helped me think through the particular strengths of my senior leaders and make adjustments to integrate, align, and get more leverage from my talented team. The sales teams gained tremendous value by learning how to get prospects to more effectively opt-in to Compliance Science, as we captured and relayed better Customer Success Stories. CiSquared’s work was tied directly to our business outcomes of fast revenue growth and increasing sales productivity, while helping inspire the leadership team to pull together and drive towards our growth goals.

Mitchel Kraskin

CEO, Complience Science

3

As an early reader of The Art of the Nudge, I have been using the concepts actively. I recently accepted a new role as the CEO of Crown Philanthropic Solutions and used this communication framework to answer the question of whether or not I really wanted to commit to this new position. I am now actively using the other tools of this training to define my key vision and inspire the tremendous potential of the wonderful leaders in the company.

Laura McKnight

CEO, Crown- Philanthropic Solutions

4

Reading your book, The Art of the Nudge, has already made an impression on me. Recently, I was having a discussion at a board meeting of a not-for-profit that I work with. We were talking about how we need to do a better job of not simply getting the organization’s stories out there, but instead, finding out what excites and motivates the supporters; in other words, what are their stories?

Kim Taylor

Managing Attorney, KTK Associates

5

CI Squared delivered a very impactful Executive Session to our leadership team, including the CEO and several other senior executives.  The team immediately grasped the framework and saw how this method of communicating through story could improve SCRA’s business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology. Chris and John’s background, experience, and delivery style fit well with our very seasoned business developers and technical leaders.

Chris Van Metre

President of ATI

6

I recently took over as the new CEO of Extenda. I worked with CI Squared going through their new leadership modules. As a leader who has attended numerous leadership training, I was pleasantly surprised at the additional insights and practical ideas I gained. Although based upon some cutting edge research, the training was pragmatic and practical because we applied the communication framework and exercises to my specific top 3 priorities and critical people. I left with some new ideas to think about realizing my company’s potential. Some have helped already.

Hakan Valberg

CEO of Extenda

7

“…I hope readers will be vulnerable enough—and wise enough—to take a chance on using the power of storytelling. The Art of the Nudge offers a brilliant way to revolutionize business, so it isn’t just about the almighty dollar but about creating a better culture that benefits everyone. We all have potential we don’t use. There isn’t one of us who can’t use a Nudge now and then. Let this book be the Nudge that takes you off your dirt road and puts you on a superhighway to your full potential, both for your business and for yourself.”

Tyler Tichelaar

Book Review: The Art of the Nudge by John Geraci and Christine Miles

8

The CiSquared workshop was the most impactful team building event I have ever attended.  I have personally used the knowledge I gained from CiSquared’s communication framework to build a stronger emotional connection with family, friends, clients, potential hires and teammates. I would recommend these workshops for anyone who wants to improve their company, team and personal performance.

Frank Rhea

Executive VP of Services, Tozour Energy Systems

9

The Art of the Nudge (TATN) is a step by step framework to:

N – (K)now what you want to do or accomplish, and more importantly, WHY?

U – Understand the current story being told by you and others in your organization.

D – Develop a new story that empowers people and ignites their passion to take Action

G – Give and tell this story often enough to inspire others to act with their maximum potential.

E – Evaluate progress, celebrate success, and continue to Nudge or adapt.

Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.

Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.

 

LEARN MORE ABOUT THE ART OF THE NUDGE

WHO WE SERVE

OUR CLIENTS

SAP
Bloomberg
SCRA
Lebow College of Business
Advent
Compliance Science
Germantown Academy
Park University
Crisil
Trader Tools
Napier Park Global
Jefferson National
Netage Solutions
Crown Philanthropic Solutions
Tozour Energy Systems

INTERESTED IN OUR PROGRAMS?