Current News

Not Understanding Your Customer Can Hurt You

Mar 6,2018

Connecting with and understanding customers’ business problems and personal implications is more important today than ever. But in this fast-paced world, bombardment of digital messages, priorities shifting on a dime and never enough time, it’s not easy. However, when you don’t fully understand your customer, you are at great risk.

Are You Breaking Through the Clutter?

Feb 6,2018

Or, why aren’t you breaking through the clutter? You may ask yourself this question after a series of unanswered emails or a promising deal cut short. Here’s why. People don’t have time. What our research shows us is that the amount of incoming content to every person is staggering.  “According

B2B Sales and the Herd Mentality: Are You Following or Leading?

Jan 9,2018

B2B Sales is more challenging than ever. Are you following the old herd or leading the new pack? Customers’ buying habits are changing. The fast pace of technology only accelerates this change with an overwhelming amount of messages and shifting priorities clamoring for people’s undivided attention. There’s also an intergenerational shift in

Weekly Nudge

Our Journey

Additional Resources

Downloads, Links and More

Around the Globe

  • At A Moment Of Crisis, Facebook Needs Sheryl Sandberg Out Front
    Over the weekend it was business as usual on Facebook COO Sheryl Sandberg’s profile page. On Saturday, she shared two photos from a visit to her daughter’s elementary school. On Friday, she shared a New York Times article about the fifth anniversary of Lean In, the blockbuster book that made her a household name. “We still have a lot of ... read more
  • How To Train Yourself To Take Feedback Well
    With all the “be your best self now!” hullabaloo, we can get overwhelmed with what we think we should be doing. We can drive ourselves crazy thinking about all the things we could do to make ourselves smarter, stronger, better. Not long ago, I actually found myself surrounded by whiteboards sketching out all of my self-improvement plans for the year, kanban ... read more
  • This Is How To End Conversations At Networking Events
    Here’s the thing: I don’t really struggle to start conversations with people. But, I’ll be the first to admit that I find it challenging to end them. This is especially true in networking situations when my nerves are already a little high and I’m concerned with leaving on a positive note. So, my typical wrap-up? Well, it usually involves me ... read more
1 2 3 7