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Your Company Story is a Business Differentiator

Oct 10,2017

Online news publication VISTA Today sees the impact of their company story So what do we do? VISTA Today is an online news publication founded by Ken Knickerbocker that celebrates Chester County, Pennsylvania’s quality of place and economic health. They publish positive, concise summaries of the county’s assets:  its commerce,

Training As A Campaign

Sep 10,2017

This month we are proud to have the President of CI Squared, John Geraci, present his point of view on the state of the corporate training world, drawing on his experience in the United States Army. Do you feel like you’re flushing training dollars down the toilet? Frustrated and a bit

Sharks and the Concept of Change

Aug 8,2017

What can Whale sharks and Great Whites teach us? The start of the new third quarter and second half of the year is an ideal time to identify changes necessary for a monumental second half. What has gone well and what needs to be tweaked is worth time and reflection.

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Around the Globe

  • For True Innovation, Don’t Rely On Your Own Ideas
    When most people think of Anheuser-Busch, what comes to mind are its most famous American beers—Budweiser, Bud Light, Michelob, and the like. But these days, the company is a global beverage company that controls dozens of brands, including Stella Artois, Becks, Bass, Boddington’s, and Rolling Rock. It’s also home to numerous smaller, craft beer brands. And Anheuser-Busch says it’s always ... read more
  • 20 leadership questions for the conversationally intelligent
     “To get to the next level of greatness depends on the quality of the culture, which depends on the quality of the relationship, which depends on the quality of the conversation. Everything happens through conversation!” Environments where employees work by the book, burdened with rules and regulations about what can’t be done rather than what ... The post 20 leadership ... read more
  • What A Microsoft CMO Did (And Didn’t) Learn At Procter & Gamble
    Grad Conn has been the general manager and CMO of Microsoft’s U.S. sales organization since 2011. Early in his career, he spent time as a brand manager at Procter & Gamble—a legendary boot camp in consumer marketing that countless other businesspeople have gone through before joining other companies. (Even former Microsoft CEO Steve Ballmer is a P&G graduate.) During a ... read more
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