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Not Understanding Your Customer Can Hurt You

Mar 6,2018

Connecting with and understanding customers’ business problems and personal implications is more important today than ever. But in this fast-paced world, bombardment of digital messages, priorities shifting on a dime and never enough time, it’s not easy. However, when you don’t fully understand your customer, you are at great risk.

Are You Breaking Through the Clutter?

Feb 6,2018

Or, why aren’t you breaking through the clutter? You may ask yourself this question after a series of unanswered emails or a promising deal cut short. Here’s why. People don’t have time. What our research shows us is that the amount of incoming content to every person is staggering.  “According

B2B Sales and the Herd Mentality: Are You Following or Leading?

Jan 9,2018

B2B Sales is more challenging than ever. Are you following the old herd or leading the new pack? Customers’ buying habits are changing. The fast pace of technology only accelerates this change with an overwhelming amount of messages and shifting priorities clamoring for people’s undivided attention. There’s also an intergenerational shift in

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  • 5 Ways You Can Figure Out How You’re Wasting Your Time
    As human beings, we’re hardwired to want to reach the finish line. We crave completion. Crossing items off a to-do list and saying we finished and can move onto the next thing. However, all this obsession with saying we’re “done” can lead to what’s called completion bias–where your brain specifically seeks the hit of dopamine you get from crossing off ... read more
  • No Clear C-Suite Path? Ask These 4 Questions To Carve Your Own
    The longer you stay at a company, the harder it can be to see that it’s time to leave–especially if your long-term goal is to wind up in a leadership position. After all, knowing the ropes, and which colleagues take milk in their coffee, can feel comforting. As a result, you may stick around for the wrong reasons, long after ... read more
  • Why Women Are Leading The Growing Natural Wine Movement
    “I still get asked all the time: “You’re doing this by yourself?” Winemaker Sonja Magdevski describes the response she frequently receives on, despite having founded Casa Dumetz, one of the leading boutique labels in natural wine. That’s because the industry, like too many others, has long been considered a “boys club.” Now, though, that’s changing. Magdevski, along with dozens of other female ... read more
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