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Miscommunication and Misalignment are Rampant Today! What Role are you Playing?

May 10,2018

Let me start with a Story of one of our key clients. XYZ is a fast-growing technology company, having problems between product development and product marketing. Product development certainly had a big job for their stable applications that were the backbone of the business. They were also quickly transitioning to

Not Understanding Your Customer Can Hurt You

Mar 6,2018

Connecting with and understanding customers’ business problems and personal implications is more important today than ever. But in this fast-paced world, bombardment of digital messages, priorities shifting on a dime and never enough time, it’s not easy. However, when you don’t fully understand your customer, you are at great risk.

Are You Breaking Through the Clutter?

Feb 6,2018

Or, why aren’t you breaking through the clutter? You may ask yourself this question after a series of unanswered emails or a promising deal cut short. Here’s why. People don’t have time. What our research shows us is that the amount of incoming content to every person is staggering.  “According

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    I work in marketing, which means I’m always trying to sell you something. It’s a tough business, made even more so by the fact that people react negatively to persuasion. Worse yet, for many consumer brands and retailers, “marketing” entails various forms of data tracking, another practice that (if we’ve learned anything from Facebook’s recent travails) isn’t exactly popular among ... read more
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    Remember when you were in high school and were assigned those obnoxious group projects? Well, I was the girl who you crossed your fingers and hoped would be assigned to your team. I’d come swooping in with my detailed timeline, my color-coded binder, and my already thorough background research and ensure that you had to do almost no work of ... read more
  • Here’s how to negotiate your salary over email
    First, congratulations. You’ve received an offer! Now, the more difficult news: The job search process isn’t quite over yet. It’s time to think over the offer, compare it with your other options, and most importantly: negotiate. If you’ve just received a job offer, especially if it was over email, crafting a quick message is a way to strike while the ... read more
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