“This book came about by chance; it was serendipitous.” Christine and John realized that they shared a lot of similar beliefs about people and organizations:
- Organizations have tremendous untapped potential to grow and change.
- People resist change because it’s hard.
Certain macro trends occurring in our society today have a drastic effect on business and personal experiences:
- The pace at which technology is changing is astounding.
- Millennials, the largest population cohort, are becoming a major force in the economy as consumers and workers, bringing different values, wants, and ways of working.
Thus, the world seems to be moving faster, people have shorter attention spans and less time, and people’s priorities shift more quickly than in the past.
If people and organizations learned
how to pivot more quickly and
act decisively in the face of struggles,
they might achieve more.
This book is the story about how two people proved these beliefs to themselves, and through agile prototyping and testing, invented a communication framework called “The Art of the Nudge.” John and Christine will lead you through the Why, What, and How to unlock more of people’s potential to act, grow, and achieve for you and your organization.