Training does not stick!

Current surveys show 90% of sales training is lost immediately.

Are you really getting return on your training investment? Sales teams can no longer afford time out of the field for the same old training “event.” We know this is typical and leaves you frustrated and it’s extremely Practice Artcostly to your business. We aren’t typical. Because of our unique lens of psychology and behavioral science we have created a program, NOT an “event”; it’s  a process for adoption, action, and results. C.I. Squared training program combined with our tailored reinforcement program will ensure learning sticks.

Most sales training & development companies have a one size fits all approach: “Here’s our program, take it or leave it.” CI2 tailors our components to drive your specific business outcomes.

We start with your WHY, Personal and Business, followed by developing KPI’s (Key Performance Indicators) to be tracked and measured, and the behaviors that need to shift to initiate real change. With these details as a roadmap we tailor the training for you and your organization such as:

  1. How will we track and measure business outcomes and KPI’s? Who will review and adapt?
  2. Which exercises are needed to instigate the behavior change?
  3. How are the programs positioned to relate to your specific initiatives? (i.e., new product intro, pipeline growth, company integration, shifting the culture, etc).
  4. What specific types of stories will be most useful to Gather and Build to change the conversation? (Vision Story, Strategy Story, Culture Story, Company Story, Product Story, Customer Hero Stories, My WHY Story, or Best Failure Story).
  5. What is the best way to make training become real behavioral change within your unique culture? What measurements, email or video nudges, how to measure progress?

We believe our customers when they tell us that tying all of this together in a specific, tailored approach is innovative, unique, and invaluable. Strategy to improve sales productivity is the missing link to make learning stick and get results.


CI2 partners with your team to tailor your branded reinforcement program to stimulate action post- workshop, within the critical 21, 60, and 90-day time-frame after training.  Provide statistics and track ROI for you to measure the success of training campaign.

Our business at Total Comfort Solutions is about managing and maintaining building systems for large organizations. Our story is about being more than workers with tasks to do, but being people with a difference to make. Our company is passionate about developing our people, and we are no stranger to investing in training workshops. CI Squared delivered The Art of the Nudge workshop to our team and it was the best training experience we have ever been through. The techniques they taught us about Story Gathering and developing Customer Hero Stories is the perfect complement to turbocharge The Challenger Sale sales model that is the foundation of our sales culture. We embarked on this endeavor to gather and tell better stories to build better relationships with our clients and drive business results.

David Goudelock

General Manager at Total Comfort Solutions


CI Squared delivered a very impactful Executive Session to our leadership team, including the CEO and several senior executives. The team immediately grasped the framework and saw how this method of communicating through story could improve SCRA’s business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology. Chris and John’s background, experience, and delivery style fit well with our very seasoned business developers and technical leaders.

Chris VanMetre

President, SCRA Applied R&D, SCRA