Linkedin

Accelerating
Customer Engagement

We help Sales, Services and Customer Success teams forge stronger, more profitable business relationships.

CONNECT

Build the foundation for a strong, long-lasting customer relationship.

UNDERSTAND

Facilitate better conversations and gain the information you need.

INSPIRE

Tell powerful stories that inspire your customers to act.

LEARN HOW

In Sales and in Services, strong relationships have always been the key to success and continued growth. Technology and virtual work are changing the environment of customer interactions, making relationships even more difficult to build and navigate today.

Our programs act as a catalyst to help your team deliver in the moments that matter most.

Introducing the company and its solutions

Equip your team to connect with customers in the first meeting and position the company in a consistent and compelling way.

Engaging with senior executives

Prepare your team to align solutions to the business outcomes executives and decisionmakers care about most.

Establishing and demonstrating value

Equip your team to tell powerful business stories that highlight real value and inspire the customer to take action.

Managing customer expectations

Have a team that consistently validates customer requirements and goals, identifying and resolving misalignments before they escalate.

Navigating difficult issues before they become bigger problems

Delivering bad news,
telling customers no, and handling objections: create
a team that has these
conversations early, confidently and
effectively.

Designed to Impact Business Outcomes

For Sales & Business Development Teams

  • More compelling value message
  • Better alignment with customers and requirements
  • Stronger prospect qualification
  • Effective executive presence
  • Higher win rates and increased revenue

For Services & Customer Success Teams

  • Improved customer satisfaction
  • Stronger project execution, faster time-to-value
  • Fewer escalations and concessions
  • Increased upsell, retention & renewal rates
  • Greater customer lifetime value
Previous
Next
“By implementing the CI2 strategies and techniques, my technology services company was able to complete a performance and cultural transformation that has seen it grow annual revenues fivefold, annual backlog sevenfold, and triple its balance sheet during my tenure."
Bill MahoneyFormer CEO, SCRA
"The team immediately grasped the framework and saw how it could improve our business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology."
Chris Van MetrePRESIDENT & CEO OF ATI
“The story-building process helped us focus on the ROI benefits that the customer achieved vs. the features that were implemented.”
Steve ShanderChief Customer Officer, SAP North America
“CI2’s work was tied directly to our business outcomes of fast revenue growth and increasing sales productivity, while helping inspire the leadership team to pull together and drive towards our growth goals.”
Mitchell KraskinCEO, Compliance Science
Previous
Next
“With the structure of the story map, I suddenly felt confident in my approach to interacting with clients. I now have a framework that feels logical and impactful.”
PARTICIPANT
EVERLAW



“CI2 worked with us to deliver a powerful communications workshop for our customer success managers.  We focused on the power of storytelling to differentiate our CSM’s at critical moments that matter with our customers during kickoff calls and business reviews.  The workshop delivered durable skills for our team, a common language to share customer stories, and created greater team cohesion.“
PARTICIPANT
EVERLAW
“I’ve used the storytelling when appropriate to surface issues and challenges. It helps diffuse the tension by allowing the customer to feel heard, which then allows us to discuss possible solutions, moments that matter with our customers during kickoff calls and business reviews.  The workshop delivered durable skills for our team, a common language to share customer stories, and created greater team cohesion.“
PARTICIPANT
ONESTREAM SERVICES
“We all spend our time focusing on our products and customers, but it’s so important to see the full picture and do some self-assessment. It helps us understand ourselves better and in-turn helps us help our customers and partners.”
PARTICIPANT
ONESTREAM SERVICES


“I use the storytelling training daily, and can tell you that it has had a profound impact on how I communicate with people.”
PARTICIPANT
CARS



Accelerate Your Customer Engagement

To start the conversation, please fill out the form below.

    Copyright © 2022 C.i Squared. All Rights Reserved.