Customer communications are more difficult in today's digital world. LEARN MORE Customers are feeling unheard and misunderstood. LEARN MORE Miscommunication, misunderstanding and disagreements are rampant. LEARN MORE What difference would communication training make in your company? LEARN MORE

c.i squared

Are these communication problems costing your company?

  • Failure to identify & understand customer needs

Teams often make assumptions about customer needs and requirements. They are not fully listening to customers and they are asking leading questions. As a result, they cannot offer solutions that are compelling or effective. 

  • Struggle with difficult conversations & disagreements

Most teams are not trained to properly address conflict. They avoid challenging conversations, causing problems to escalate. When they disagree, it becomes emotional and unproductive.

  • Difficulty building trust and long-term relationships

Teams struggle to build strong connections with customers. This is harder today as technology advances and most interactions happen virtually. Without personal connection, there is no trust – which impacts customer decisions and future opportunities. 

  • Focusing on your company & product – not the customer

In sales, marketing and services – teams are talking too much about their products and features. They fail to communicate business value and benefits to the customer.  

  • Inability to communicate with executives effectively

Teams are uncomfortable having conversations with executives. They are not confident, they are not compelling, and they are not focusing on business value. They struggle to get executive buy-in, sponsorship and support.  

 

HEAR FROM OUR CLIENTS

THE RESULTS

This Story Building process helped us focus on the ROI benefits that the customer achieved and not the SAP features that were implemented. We have trained all of our team members and are in the middle of the reinforcement and measurement program. I have never worked with a training supplier who focused on establishing and measuring business ROI as well as implemented a formal and tailored reinforcement training program. CI2 knows how to help you achieve real behavior change related to specific results.

Steve Shander

Chief Customer Officer, SAP North America

1

The leadership tools and DiSC personality profiles really helped me think through the particular strengths of my senior leaders and make adjustments to integrate, align, and get more leverage from my talented team. The sales teams gained tremendous value by learning how to get prospects to more effectively opt-in to Compliance Science, as we captured and relayed better Customer Success Stories. CiSquared’s work was tied directly to our business outcomes of fast revenue growth and increasing sales productivity, while helping inspire the leadership team to pull together and drive towards our growth goals.

Mitchel Kraskin

CEO, Complience Science

2

Reading your book, The Art of the Nudge, has already made an impression on me. Recently, I was having a discussion at a board meeting of a not-for-profit that I work with. We were talking about how we need to do a better job of not simply getting the organization’s stories out there, but instead, finding out what excites and motivates the supporters; in other words, what are their stories?

Kim Taylor

Managing Attorney, KTK Associates

3

CI Squared delivered a very impactful Executive Session to our leadership team, including the CEO and several other senior executives.  The team immediately grasped the framework and saw how this method of communicating through story could improve SCRA’s business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology. Chris and John’s background, experience, and delivery style fit well with our very seasoned business developers and technical leaders.

Chris Van Metre

President of ATI

4

I recently took over as the new CEO of Extenda. I worked with CI Squared going through their new leadership modules. As a leader who has attended numerous leadership training, I was pleasantly surprised at the additional insights and practical ideas I gained. Although based upon some cutting edge research, the training was pragmatic and practical because we applied the communication framework and exercises to my specific top 3 priorities and critical people. I left with some new ideas to think about realizing my company’s potential. Some have helped already.

Hakan Valberg

CEO of Extenda

5

“…I hope readers will be vulnerable enough—and wise enough—to take a chance on using the power of storytelling. The Art of the Nudge offers a brilliant way to revolutionize business, so it isn’t just about the almighty dollar but about creating a better culture that benefits everyone. We all have potential we don’t use. There isn’t one of us who can’t use a Nudge now and then. Let this book be the Nudge that takes you off your dirt road and puts you on a superhighway to your full potential, both for your business and for yourself.”

Tyler Tichelaar

Book Review: The Art of the Nudge by John Geraci and Christine Miles

6

I recently took over as the new CEO of Extenda. I worked with CI Squared going through their new leadership modules. As a leader who has attended numerous leadership training, I was pleasantly surprised at the additional insights and practical ideas I gained. Although based upon some cutting edge research, the training was pragmatic and practical because we applied the communication framework and exercises to my specific top 3 priorities and critical people. I left with some new ideas to think about realizing my company’s potential. Some have helped already.

Frank Rhea

Executive VP of Services, Tozour Energy Systems

7

Who We Serve

OUR CLIENTS

SAP
SCRA
Advent
Compliance Science
Park University
Crisil
Trader Tools
Napier Park Global
Jefferson National
Netage Solutions
Crown Philanthropic Solutions
ASM