The leadership tools and DiSC personality profiles really helped me think through the particular strengths of my senior leaders and make adjustments to integrate, align, and get more leverage from my talented team. The sales teams gained tremendous value by learning how to get prospects to more effectively opt-in to Compliance Science, as we captured and relayed better Customer Success Stories. CiSquared’s work was tied directly to our business outcomes of fast revenue growth and increasing sales productivity, while helping inspire the leadership team to pull together and drive towards our growth goals.

Reading your book, The Art of the Nudge, has already made an impression on me. Recently, I was having a discussion at a board meeting of a not-for-profit that I work with. We were talking about how we need to do a better job of not simply getting the organization’s stories out there, but instead, finding out what excites and motivates the supporters; in other words, what are their stories?

CI Squared delivered a very impactful Executive Session to our leadership team, including the CEO and several other senior executives.  The team immediately grasped the framework and saw how this method of communicating through story could improve SCRA’s business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology. Chris and John’s background, experience, and delivery style fit well with our very seasoned business developers and technical leaders.

I recently took over as the new CEO of Extenda. I worked with CI Squared going through their new leadership modules. As a leader who has attended numerous leadership training, I was pleasantly surprised at the additional insights and practical ideas I gained. Although based upon some cutting edge research, the training was pragmatic and practical because we applied the communication framework and exercises to my specific top 3 priorities and critical people. I left with some new ideas to think about realizing my company’s potential. Some have helped already.

“…I hope readers will be vulnerable enough—and wise enough—to take a chance on using the power of storytelling. The Art of the Nudge offers a brilliant way to revolutionize business, so it isn’t just about the almighty dollar but about creating a better culture that benefits everyone. We all have potential we don’t use. There isn’t one of us who can’t use a Nudge now and then. Let this book be the Nudge that takes you off your dirt road and puts you on a superhighway to your full potential, both for your business and for yourself.”

I recently took over as the new CEO of Extenda. I worked with CI Squared going through their new leadership modules. As a leader who has attended numerous leadership training, I was pleasantly surprised at the additional insights and practical ideas I gained. Although based upon some cutting edge research, the training was pragmatic and practical because we applied the communication framework and exercises to my specific top 3 priorities and critical people. I left with some new ideas to think about realizing my company’s potential. Some have helped already.