Home - C.i Squared

Stop Convincing. Start Connecting.

Stop Convincing.
Start Connecting.

Build relationships that drive results.

In a world of digital distraction,

your relationship is your differentiator.

Customers are more preoccupied
than ever.

They have too many options and
not enough time.

And human connection
is even more crucial for success.

Our Dynamic Relationship Model ™

Connect. Understand. Inspire .

Stop telling customers you
are the right partner.

Start making them feel
you are the right partner.

Send the message

I care about you.
I understand you.
I can help you succeed.

Get below the surface

with a story

Stories are the language of the
subconscious.

They take the listener on an emotional journey to an outcome they want.

They inspire people to make changes without the need to push or sell.

Stories stick.

Stories connect with the emotional and
long-term memory centers of the brain.

Your customer will forget the 5-7 bullet
points on your slide almost immediately.

But a great story will make a lasting
impact on their emotions and their
choices.

A different approach

to listening

Everyone talks about listening to the customer in
order to find out what they want.

But the real power is in how the customer feels
when you are listening.

When customers feel heard and understood,
they will share more information – and are more
open to new ideas.

Soft skills

Hard results.

We care about business value.

We help your team deliver in the conversations that matter most.
And we measure it.

Drive customer acquisition,
satisfaction & retention.
Enhance employee productivity.

“We all spend our time focusing on our products and customers, but it’s so important to see the full picture and do some self-assessment. It helps us understand ourselves better and in-turn helps us help our customers and partners.”

Participant, OneStream Services

"The team immediately grasped the framework and saw how it could improve our business performance by both listening more effectively to our customers and telling compelling stories that break through the clutter of our digital world. As a result, we have included story as an integral part of our customer engagement strategy and sales methodology."

Chris Van Metre

President & CEO of ATI

“I use the storytelling training daily, and can tell you that it has had a profound impact on how I communicate with people.”

Participant, Cars

“I’ve used the storytelling when appropriate to surface issues and challenges. It helps diffuse the tension by allowing the customer to feel heard, which then allows us to discuss possible solutions, moments that matter with our customers during kickoff calls and business reviews. The workshop delivered durable skills for our team, a common language to share customer stories, and created greater team cohesion.“

Participant, OneStream Services

“Ci Squared understands that selling is personal. We have a really experienced team of sales professionals. The feedback was that this was different. The approach is just more applicable to today's complex sales cycles.”

Craig Colby

President at OneStream Software

“CI2 worked with us to deliver a powerful communications workshop for our customer success managers. We focused on the power of storytelling to differentiate our CSM’s at critical moments that matter with our customers during kickoff calls and business reviews. The workshop delivered durable skills for our team, a common language to share customer stories, and created greater team cohesion.“

Participant, Everlaw

“The story-building process helped us focus on the ROI benefits that the customer achieved vs. the features that were implemented.”

Steve Shander

Chief Customer Officer, SAP North America

“With the structure of the story map, I suddenly felt confident in my approach to interacting with clients. I now have a framework that feels logical and impactful.”