SCRA/ATI – New CEO Wants to go After Larger Government Contracts
Themes: Focus on the company story / executable and approachable for non-sales team / built around an internal product initiative
Why Many B2B Customer-Facing Teams in Tech Struggle Today
New dynamics require a different set of skills across the organization John Geraci and Mel Cary, Managing Partners and Founders of CI Squared, LLC Selling technology and related services to other businesses depend on a broad cross-section of employees to attract new customers and manage ongoing relationships with them. These relationships typically involve complex sales and […]