Your Company Story is a Business Differentiator

Online news publication VISTA Today sees the impact of their company story So what do we do? VISTA Today is an online news publication founded by Ken Knickerbocker that celebrates Chester County, Pennsylvania’s quality of place and economic health. They publish positive, concise summaries of the county’s assets:  its commerce, cultural, and community news and […]

5 Stories That Could Be Holding You Back

What am I doing wrong? Have you ever asked yourself why things aren’t changing for you, whether personally or professionally? You’ve done everything you can think of to change direction, but you always end up back at square one. But maybe it’s just that: changing how you think. Whether we know it or not, our […]

True or False: Life Stories Have a Place in the Business World

Life Stories A song in the new film La La Land (Chazelle, 2016) contains the lyrics: “Someone in the crowd could be the one you need to know”, describing the fortuitous serendipity which evolves into a meaningful meeting or interaction with someone. Do just a few people have magnificent stories or do only the tenacious […]

CI SQUARED ANNOUNCES LEADERSHIP & SALES TRAINING INNOVATIONS

TATN: The Art of The Nudge augments existing Leadership and Sales Training Programs Wyomissing, PA: CI Squared announces two new training programs based on their innovative Communications Framework, TATN, to help change the conversation for leaders and sales teams. John Geraci, Co-founder and President said, “The pace of change has accelerated in our digital/mobile world […]

Commit to an Amazingly Successful 2016!

What will you Nudge this year? How will you inspire others to action in 2016? As you reflect upon this past year and the new year to come, take the time to create 3 specific Nudges – both personal and professional – that will inspire yourself and others to action. Make a resolution to gather, […]