Customer experience teams traditionally focus all their training on becoming product and technology experts. Although this training is critical, they are not investing in perhaps the most important driver of customer satisfaction, revenue and productivity: communication skills.
Communication is the cornerstone to productive teams, successful projects and great long-term customer relationships. Today these communications are even more complex and difficult. Technology is advancing rapidly, there are more communication channels, and most interactions are happening virtually.
Whether it’s implementation services, onboarding, account management, customer support, or renewals & retention – it is more important than ever for teams to become expert communicators
