Story Coach

Lyz Free

“I have always believed customer service and effective communication are what set apart successful businesses. My career path taught me that connecting with customers was the key to both a fulfilling career and successful long-term customer relationships.

I spent most of my career working in customer-facing roles. I learned how to effectively connect with customers in a way that inspired them to stay with our company. I also saw colleagues fail to do this effectively and lose customers and clients as a result.

At CI Squared, I’m able to combine my experiences and passions to teach the power of human connection. As a Story Coach, I help our clients develop their ability to listen more effectively and tell compelling stories. I love teaching the art and science of how to use stories to understand and inspire both customers and employees. The best part of my job is getting to know each client personally, then watching the light come on as they reap the benefits of our services.

It has been my experience that people need to know that you care before they care what you know – and this applies in business relationships just as powerfully as in personal ones. I’m so excited to share how storytelling can accomplish this type of connection to help employees thrive and businesses grow.”

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