PEOPLE ARE STUCK ON PRODUCTS, FEATURES, & FUNCTIONS.
“73% Sales reps focus too much on product. Only, 37% Sales reps effectively communicated business value. It’s NOT About You, It’s about the Customer’s Situation.” Hank Barnes – Gartner “Tech Go-To-Market” Does this sound familiar?
Too many sales people are STUCK in ‘product – features- functions’ mode where lowering costs takes the main stage vs. helping customers to innovate.
Some of the most successful sales professionals intuitively use business storytelling in conversations, presentations, and speeches. However, the overwhelming use of power point has made this a dying art. In recent years, Story has been proven scientifically to inspire and help others opt-in and buy.
We will help you acquire this skill; first, by showing you what creates a compelling story to make the right point for your audience, and then, by explaining the basic storytelling structure and map to build and tell stories.
People buy YOU. Storytelling techniques for sales make an emotional connection with your customer and overcome their bias to have them opt in and see the value you bring to the table and that you provide innovation in thinking and in execution.
As storytellers, we can demonstrate who we are and build trust and rapport. We can make data and facts interesting and relevant, teach important lessons, transform beliefs, and change minds. We use the inherent power of stories to communicate, influence, engage and inspire in ways that are not possible with any other form of communication.
Single or ½ day programs to shift from presentation to conversation: Story Gathering, Building and Telling; Two-day Full Immersion programs, Kickoff Meetings, Virtual and Keynotes. Workshops to improve communication skills for sales and presales people.