Using the Customer Hero Story is one powerful way to leverage Stories as a differentiator for improved performance. I was excited about my new job and the high quality of smart people I had interviewed with at Management Science America many years ago. I had participated in a two-week on
Win Rates in a Complex B2B World: Are You Measuring and Using Them Effectively?
People in sales understand win rates. While most claim they measure and use them to drive execution improvements, this is not what we observe. Win rates are the number of times you win deals that you have competed in. In a complex B2B sales world, these wins lead to revenue,
Miscommunication and Misalignment are Rampant Today! What Role are you Playing?
Let me start with a Story of one of our key clients. XYZ is a fast-growing technology company, having problems between product development and product marketing. Product development certainly had a big job for their stable applications that were the backbone of the business. They were also quickly transitioning to
- Vaccine distribution accelerates small business confidence [WSJ/Vistage Feb 2021]As vaccines become more widely available and the stimulus accelerates consumer activity, this gives new hope to small businesses focused on reigniting their growth engine. The February WSJ/Vistage Small Business CEO survey confirms this positive outlook, revealing that 72% of... The post Vaccine distribution accelerates small business confidence [WSJ/Vistage Feb 2021] appeared first on Vistage Research Center. ... read more
- What business leaders can learn from Tom Brady and Serena Williams
What do GOATs (or greatest athletes of all time) have in common? Serena Williams didn’t just happen to win 23 grand slams. Tom Brady wasn’t lucky to take home his 7th Superbowl win. Katie Ledecky’s 20 gold medals aren’t a random occurrence. And the 6 NBA championships led by Michael Jordan weren’t accomplished by chance. They—and their teams—earned their iconic ... read more - Why streetwear design legend Melody Ehsani is Foot Locker’s new creative director
Foot Locker wants to elevate its presence and brand impact among women—and designer and entrepreneur Melody Ehsani is stepping up to the challenge as the company’s new women’s creative director. Throughout her career running her own retail brand ME and collaborating on multiple Nike, Jordan, and Reebok sneakers, Ehsani has established herself as a trailblazer in the streetwear community, not ... read more
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