The world of sales is changing dramatically as we transform to digital business. Today’s modern buyer has unparalleled access to information, and is well along their buying journey by the time they contact a salesperson. However, they have limited time, are pulled in multiple directions, and are racing to deliver results.
Therefore, the customer is looking for much more than just information. They expect consultative interactions that deliver valuable insights about their business problems. This needs to be a collaborative relationship that puts the customer first, is open and transparent, and allows them to opt in to the most appropriate solutions.
Many sales teams are struggling to adapt to the changing behaviors of their buyers.
We frequently hear from customers:
- Sales teams spend too much time talking about themselves and their product
- They don’t understand my specific business problem & impacts
- They don’t demonstrate specifically how their solution can solve my unique problem
- They can’t help me justify a decision to my executives
- They haven’t established a strong, trusting relationship with me
- They seem to care more about their company than mine
We believe that the customer experience is all about building strong relationships. This demands that your salespeople communicate in a more meaningful and powerful way. Companies are not investing enough in equipping their people with these skills.
Our framework trains your teams in advanced communication techniques to connect with, understand and inspire the buyer human-to-human.
We tailor our programs specifically to your organization, your customers and your workflow. Each workshop is customized to address the most critical and challenging conversations you have with customers.