Your Company Story is a Business Differentiator

Online news publication VISTA Today sees the impact of their company story So what do we do? VISTA Today is an online news publication founded by Ken Knickerbocker that celebrates Chester County, Pennsylvania’s quality of place and economic health. They publish positive, concise summaries of the county’s assets:  its commerce, cultural, and community news and […]

Training As A Campaign

This month we are proud to have the President of CI Squared, John Geraci, present his point of view on the state of the corporate training world, drawing on his experience in the United States Army. Do you feel like you’re flushing training dollars down the toilet? Frustrated and a bit angry, yet knowing training your […]

Sharks and the Concept of Change

What can Whale sharks and Great Whites teach us? The start of the new third quarter and second half of the year is an ideal time to identify changes necessary for a monumental second half. What has gone well and what needs to be tweaked is worth time and reflection. Some people feel uneasy when […]

Alignment: What is it? How do you know if you have it? How do you get it?

The topic of alignment, like many things in life, is both simple and complex. It is simple because you can define alignment with a couple of words, “Gaining Buy-in.” It is complex because you must determine what level of buy-in you need…how do you know who you need buy-in from? And how can you tell […]