Using the Customer Hero Story

Using the Customer Story

Using the Customer Hero Story is one powerful way to leverage Stories as a differentiator for improved performance. I was excited about my new job and the high quality of smart people I had interviewed with at Management Science America many years ago. I had participated in a two-week on boarding program and now had […]

Are You Breaking Through the Clutter?

Or, why aren’t you breaking through the clutter? You may ask yourself this question after a series of unanswered emails or a promising deal cut short. Here’s why. People don’t have time. What our research shows us is that the amount of incoming content to every person is staggering.  “According to Time.com, the average person looks […]