Win Rates in a Complex B2B World: Are You Measuring and Using Them Effectively?
People in sales understand win rates. While most claim they measure and use them to drive execution improvements, this is not what we observe. Win rates are the number of times you win deals that you have competed in. In a complex B2B sales world, these wins lead to revenue, customers, and confidence in your […]
Are You Breaking Through the Clutter?
Or, why aren’t you breaking through the clutter? You may ask yourself this question after a series of unanswered emails or a promising deal cut short. Here’s why. People don’t have time. What our research shows us is that the amount of incoming content to every person is staggering. “According to Time.com, the average person looks […]
B2B Sales and the Herd Mentality: Are You Following or Leading?
B2B Sales is more challenging than ever. Are you following the old herd or leading the new pack? Customers’ buying habits are changing. The fast pace of technology only accelerates this change with an overwhelming amount of messages and shifting priorities clamoring for people’s undivided attention. There’s also an intergenerational shift in the workforce as boomers retire […]
Training As A Campaign
This month we are proud to have the President of CI Squared, John Geraci, present his point of view on the state of the corporate training world, drawing on his experience in the United States Army. Do you feel like you’re flushing training dollars down the toilet? Frustrated and a bit angry, yet knowing training your […]
CI SQUARED ANNOUNCES LEADERSHIP & SALES TRAINING INNOVATIONS
TATN: The Art of The Nudge augments existing Leadership and Sales Training Programs Wyomissing, PA: CI Squared announces two new training programs based on their innovative Communications Framework, TATN, to help change the conversation for leaders and sales teams. John Geraci, Co-founder and President said, “The pace of change has accelerated in our digital/mobile world […]