Miscommunication and Misalignment are Rampant Today! What Role are you Playing?

Let me start with a Story of one of our key clients. XYZ is a fast-growing technology company, having problems between product development and product marketing. Product development certainly had a big job for their stable applications that were the backbone of the business. They were also quickly transitioning to a nimbler organization with design […]

Not Understanding Your Customer Can Hurt You

Connecting with and understanding customers’ business problems and personal implications is more important today than ever. But in this fast-paced world, bombardment of digital messages, priorities shifting on a dime and never enough time, it’s not easy. However, when you don’t fully understand your customer, you are at great risk. One of CI Squared’s clients, […]

Passion – An Asset You Cannot Afford to Waste

How can you ignite passion? According to a Gallup research poll, only 30% of the U.S. workforce is engaged in its work. Shockingly, the vast majority of U.S. workers (70%) are not reaching their full potential. Analyzing how and why your employees are motivated is worth investing in to ensure success and productivity for your […]

Are You A Loser?

“It’s not whether you win or lose, it’s how you play the game,” according to the losers and their parents You win deals, you lose deals, and some deals are left hanging. You can’t win every one right? Or can you? You can get closer. First, get to know the standard at which to gauge your […]

Millennials…Start ‘Em Early

Millennials…Start ‘Em Early Remember back in the day when “1999” by Prince thumped on every boom box? The ominously funky jam was the perfect song to celebrate the new millennium. Yet as the reality of “Y2K” sunk in, people responded with panic, triggered by great fears of the unknown. So many questions, worries and tragedies were […]

True or False: Life Stories Have a Place in the Business World

Life Stories A song in the new film La La Land (Chazelle, 2016) contains the lyrics: “Someone in the crowd could be the one you need to know”, describing the fortuitous serendipity which evolves into a meaningful meeting or interaction with someone. Do just a few people have magnificent stories or do only the tenacious […]

Empathy and Understanding, or, Results: A clear case of “And” versus “Or”

Can you have it all with the Human Side of Digital Disruption? I have read several articles recently about the need for empathy and understanding in the workplace. Fortune Magazine, McKinsey Insights, and LinkedIn have all had them. It is often related to the needs and wants of millennials; a generation that wants to make a difference, have a better […]