Untapped potential in people and organizations is the new frontier.


The Art of the Nudge, or “TATN” for short, is a communication framework based on two core principles:

  • Slow down to speed up 

  • Small Nudges can inspire action

We firmly believe these two principles will empower you to harness your potential more fully in these fast-paced times, driving your business and personal outcomes: increased revenue, higher margins, increased customer satisfaction, and increased employee engagement, all leading to increased shareholder value or personal satisfaction.



The Art of the Nudge (TATN) is a step by step framework to:

  1. N – (K)now what you want to do or accomplish, and more importantly, WHY?
  2. U – Understand the current story being told by you and others in your organization.
  3. D – Develop a new story that empowers people and ignites their passion to take Action
  4. G – Give and tell this story often enough to inspire others to act with their maximum potential.
  5. E – Evaluate progress, celebrate success, and continue to Nudge or adapt.

Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.

Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.



The-Art-of-The-Nudge-2“This book came about by chance; it was serendipitous.” Christine and John realized that they shared a lot of similar beliefs about people and organizations:

  1. Organizations have tremendous untapped potential to grow and change.
  2. People resist change because it’s hard.

Certain macro trends occurring in our society today have a drastic effect on business and personal experiences:

  • The pace at which technology is changing is astounding.
  • Millennials, the largest population cohort, are becoming a major force in the economy as consumers and workers, bringing different values, wants, and ways of working.

Thus, the world seems to be moving faster, people have shorter attention spans and less time, and people’s priorities shift more quickly than in the past.

If people and organizations learned
how to pivot more quickly and
act decisively in the face of struggles,
they might achieve more.

This book is the story about how two people proved these beliefs to themselves, and through agile prototyping and testing, invented a communication framework called “The Art of the Nudge.” John and Christine will lead you through the Why, What, and How to unlock more of people’s potential to act, grow, and achieve for you and your organization.